New York Times Publisher Arthur Sulzberger Jr. and President Janet L. Robinson sought to provide some positive news to staffers today in a memo that touts the paper's circulation revenue.
"Today circulation revenues make up a greater percentage of the Company's revenues than they did in the past," the memo says, in part, according to theawl.com, which first posted it. "Five years ago, advertising accounted for 67 percent of our total revenues and circulation made up 27 percent. In the second quarter of this year, advertising totaled 54 percent of our revenues and circulation was 39 percent. Circulation revenues have grown to the point that last year they were the highest they have been in our history."
The entire memo is here.
Published September 14, 2009
From Editor and Publisher: